Georgia Chamber of Commerce – Annual Report
2010: Georgia Chamber of Commerce - Annual Report (As Art Director, Fourth Element)
GACC Annual Report 2010
2010 – Fourth Element
Client: Georgia Chamber of Commerce
Role: Art Direction, design, production
The Georgia Chamber of Commerce is the largest, independent business advocacy organization in the state. It represents businesses of all shapes and sizes over a diverse range of industries and commerce.
Having designed their first annual report in 2008 at MacDUFF, we continued to work with The Chamber at Fourth Element, producing their 2009 piece and also providing a creative / marketing consultation service.
This year we were asked to present ideas to break from the traditional format and had the budget for shoots and additional pagination. I thought it would be a nice twist (borrowing from social media) to tell The Chamber's success stories through it's members and making that the focus of the piece. The concept fitted neatly with their new tagline 'It's about you'.
Credits: Harold Daniels - photography
