layerfish – logo / branding
2011: layerfish logo (Personal work, taoyoyo)
A creative partnership
2011 – taoyoyo
Client: layerfish
Roles: Conceptual, design
My wife offers a photography/Image retouching service and wanted a distinctive name for the venture ('Sandra Platten Photography' was going to be a mouthful). For a while 'Fishhead' was favored but as she is fast becoming a Photoshop guru I combined the two and 'layerfish' was born.
The logo was created from a sketch provided by Sandy. I modified, finessed and added the 'layer flip' device. We wanted any typography to be clean and understated, so as to support (but not overshadow) the photography that after all, should be the main focus.
